SALES & MARKETING ANALYSIS
It has been said that customers will more likely stay with a hauler that has rebounded gracefully from a mistake
rather than a hauler that never made one. Every time a customer or a prospect interacts with a hauler, a perception
is formed. People evaluate how quickly a call is answered, how they are treated, how the request is executed and
how the follow up is handled. Every contact is an opportunity to reassure the customer they have made the right
choice for a waste partner. SmarTerminal focuses on getting back to the basics within a hauling company in the sales, marketing and customer
service areas. We concentrate on minimizing strained relations between departments and improving communication
with the operations folks. The understanding of how we affect each other sometimes gets lost and people find
themselves in the hot seat trying to please a customer. Emergencies can be avoided with the proper accountability
Time is a commodity in this business and a lack of time can put the customer at risk. We evaluate the current business processes and create benchmarks. Areas of strength, opportunity and challenge are defined and a recommended
implementation plan is crafted.
No matter what the concern is or even if an overall summary evaluation of your business is desired, we can handle it.
A variety of areas can be analyzed and evaluated for improvement. Some of those areas include interdepartmental
paperwork flow, sales and customer service training, retention programs, commission approaches, pricing, price
increases, proposal creation, new business generation, data management, potential customer attrition and sales
mentoring. Other programs include filling a role temporarily until the right candidate is found and in addition, we can
provide recruiting to fill a role. No matter what the project, however large or small, we are available to help.
SmarTerminal will challenge your company to be better and will offer solutions on how to achieve improvement.
One thing is constant in the waste industry and that is change. Be better prepared to handle ever-changing conditions
by analyzing and by shaping current business practices.